How did the OLB logo come about?
The company’s inspirer is an eclectic Entrepreneur Stylist and Aesthete.
He wanted to encapsulate in OLB the free spirit of a horse, its usefulness, its speed.
It was researched with international experts.
We started with a very minimal idea that would encapsulate the spirit and initials of the inspirer:
To then decide to highlight the horse, OLB’s strength, making it predominant in the design